Mobile entertainment is playing a major role in revolutionizing consumer lifestyle choices in recent times. The future of mobile entertainment looks poised for explosive growth, driven by multiple technological advancements such as high-end graphics, powerful processors, 5G connectivity, and AR/VR for immersive experiences. And that’s not all; consumer preferences are rapidly shifting towards mobile gaming and streaming platforms along with social interactions.
You’ll be surprised to know that the mobile app-based economy alone is expected to generate $2.2 trillion in overall revenues between 2021-2030. Reports also forecast 267% in-app spending via stores in this period, with approximately 2.9 trillion downloads in total. What’s more interesting is that the Mobile App Market Forecast 2030 report also predicts 58 trillion hours of app usage over this decade! This rise is similar to the huge growth seen in the mobile gaming segment in India, for instance. There were already 507 million mobile gamers in the country in 2022, with this number expected to go up significantly over the coming decade. India’s mobile gaming market is also forecasted to reach revenues of $8.6 billion by 2027 itself.
Mobile Gaming Becomes Mainstay Of Entertainment Space
Social, multiplayer, and casual gaming formats have caught the attention of millions of players in India. Online rummy games, for instance, have already notched up innumerable subscribers across multiple digital platforms. 65% of Indians are presently under the age of 35 and youth power is a key driving force behind the rapid adoption of mobile gaming.
Hyper-casual and competitive games like A23 rummy and others have also managed to engage this demographic with a combination of skill, strategy, luck, and excitement. Real money games (RMG) have also created their own successful segment in India, enabling players to compete for/wager money, particularly in skill-based games. With higher disposable income and an increasing middle class, demand is expected to grow for RMGs rapidly.
Other Key Trends Worth Noting
Monetization has also transformed rapidly for mobile games, with a boom for in-app purchases (IAPs) which has enabled several reputed platforms to expand throughout the country. In fact, 65% of Indian mobile gamers have made at least a single in-app purchase as per reports which further highlight the potential for monetization. Developers are also adopting various other sophisticated strategies with a focus on player engagement, including membership perks, subscriptions, seasonal rewards, contests, loyalty rewards, passes, etc.
eSports has also become a game-changer in the country, with numerous multiplayer competitions and tournaments. Aside from 5G connectivity which is enabling better live streaming and cloud-based gaming platforms, other trends include AI-integration for higher individual personalization of gaming experiences. At the same time, augmented reality is enabling more immersive experiences for gamers, blending the real and digital successfully.
Mobile Gaming to be the Next Entertainment Powerhouse
Right from online rummy games to other casual, social, or multiplayer offerings, mobile games are expected to power the next-gen entertainment landscape in India. The country is already the biggest online gaming market in the world today in terms of app downloads (as per Sensor Tower reports). This figure stood at a whopping 916 million installations back in May, 2022 alone. In fact, KPMG reports expect the number of online gamers to touch 600-650 million by FY25 itself.
With more fun, excitement, skill, competition, and immersive experiences on the horizon, mobile gaming and entertainment seems set for a fabulous future ahead!
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