Ishrath Nawaz – The Trusted Name in Creative Excellence and Results

Brands trust Ishrath Nawaz for innovative, results-driven campaigns that redefine success.
His creative strategies engage audiences, boost sales, and elevate brand impact.

Why Clients Trust Ishrath Nawaz for Creative Excellence

Trust in advertising isn’t built on big promises. It’s built on results. Not just in the form of
awards or viral moments, but in real impact—brands repositioned, sales unlocked,
audiences engaged in ways they’ve never been before. That’s why clients keep coming
back to Ishrath Nawaz.

For Ishrath, creativity isn’t just about being different. It’s about being effective. A campaign
that looks stunning but doesn’t move the needle is just decoration. A campaign that solves a brand’s deepest challenges? That’s what separates creative work from creative excellence.

Take the case of a major construction brand trying to sell millennial-focused homes in
Kolkata. They had everything—a strong reputation, a premium offering, and a high-
profile brand ambassador. But there was a disconnect. The cricketer they had signed was
an icon, but not someone millennials looked to for lifestyle inspiration.

The easy option would have been to force-fit the ambassador into a youth-friendly campaign.

Ishrath went in the opposite direction. Instead of hiding the contrast, he made it the
story.

The campaign turned the ambassador into two versions of himself—one, the refined and
respectable figure people knew, and the other, a more relaxed, playful version that
audiences had never seen before. The two personas were pitted against each other,
making the entire campaign a battle of identities.

The result? People paid attention. Sales shot up. And more importantly, the ambassador’s
image evolved so successfully that the brand elevated him to a national role,
expanding his association beyond a single project.

This is the kind of thinking that makes Ishrath a go-to for brands looking to do more than
just advertise.

When a European home appliances brand struggled to gain visibility in India, Ishrath
wasn’t interested in quick-fix marketing tactics. He saw the bigger issue—the brand wasn’t
owning any emotional space in the Indian market.

Rather than positioning the product through features or specs, the campaign tapped into
something deeper. In a fast-moving, disposable culture, some things—especially clothes
with memories attached—aren’t meant to be thrown away. The campaign reframed the
washing machine as a preserver of what matters.

That shift didn’t just sell a product. It reintroduced the brand. It gave them a voice in a
market that had previously ignored them.

And when a Delhi-based NGO struggled to gain traction because of public resistance
to its cause, Ishrath understood that the issue wasn’t the mission—it was the way it was
framed.

By reframing the conversation from one specific gender’s rights to a broader narrative
of equal justice, he made the organization instantly more palatable to a larger audience.
The name was registered without pushback. The campaign launched with momentum
instead of resistance. What could have been a delayed, uphill battle became a smooth,
successful entry into the space.

What sets Ishrath apart is his ability to see beyond what’s in front of him. He doesn’t just
take briefs at face value. He looks at what’s missing, what’s not being said, and where the
real opportunity lies.

“A great campaign doesn’t just work—it works so well that the brand starts seeing itself
differently,” says Ishrath.

Clients trust him because they’ve seen the results. They know that when Ishrath takes on a
challenge, he doesn’t just find a creative solution. He finds the right one. The one that
changes how brands are perceived, how audiences engage, and ultimately, how success is
defined.