New Delhi, Nov 3 (IANS) Apple shipped 12.6 million tablets in the third quarter (Q3), with a modest growth of 1.4 per cent year-over-year in the quarter and garnering 31.7 per cent market share, as global tablet shipments grew 20.4 per cent to reach 39.6 million units.
Back-to-school season helped boost sales for the newly launched iPad Air model, according to an IDC report.
At second place, Samsung shipped 7.1 million units with 17.9 per cent market share. In Q3, their low-end Galaxy A9 models drove their sales across most regions. Commercial deployments also played a key role in driving shipments for Samsung.
A handful of device refreshes occurred during the recent quarters, and active channel filings were undertaken in preparation for major promotional events and the holiday season, according to the IDC report.
“Not surprising to anyone, AI is becoming increasingly integrated into the tablet market, but outside of the Surface led Windows detachable Co-Pilot+ marketing, the remainder is early days at best,” it added.
Regardless, these innovations bring a wave of much needed optimism in the tablet market, piquing consumer interest, and potentially higher average selling prices (ASPs).
Amazon.com was back in the top 5 and secured the third position in Q3 with a shipment of 4.6 million units and year-over-year growth of 111.3 per cent. Their market share also increased by 6 percentage points (11.6 per cent share).
“Recent innovations in AI have begun to attract consumers willing to pay a premium price.” said Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers. “As AI features and applications grow, more consumers will prioritise these advanced capabilities in their next purchase.”
Lenovo moved down to the fifth position this quarter. Still, the company’s sales grew by 14.7 per cent year over year with 3 million shipment units.
–IANS
na/
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by BhaskarLive.in and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of BhaskarLive.in We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, BhaskarLive.in takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
