Arunachal Guv urges Rajiv Gandhi University to use media centre to combat drug abuse

Itanagar, Aug 20 (IANS) Arunachal Pradesh Governor Lt Gen K.T. Parnaik (Retd), reiterating Prime Minister Narendra Modi’s call in his Independence Day address to strengthen the Nasha Mukt Bharat Abhiyan and empower women through the Lakhpati Didi initiative, on Thursday urged Rajiv Gandhi University (RGU) to utilise its Media Resource Centre as an instrument of positive social transformation.

The Governor inaugurated the state‑of‑the‑art Broadcast and Digital Media Resource Centre at Rajiv Gandhi University. Addressing the function, he said the Centre should produce impactful content and awareness campaigns to combat drug abuse, particularly among the youth, while also highlighting the success stories of women entrepreneurs and Self‑Help Groups (SHGs).

In the first live telecast from the facility, the Governor said the inauguration of the Broadcast and Digital Media Resource Centre at the Department of Mass Communication marked another significant milestone in RGU’s journey in media education and public communication. Recalling the inauguration of the Community Radio Station, Radio Rono 91.2 FM, on August 11, 2023, he said the two assets reflected the university’s steady progress and would have a far‑reaching impact on higher education, public awareness, and the development of Arunachal Pradesh.

Parnaik emphasised that a Broadcast and Digital Media Resource Centre is not merely a physical facility, but a centre for learning, creativity, communication and public service. He said the facility would equip students with practical skills in broadcasting, production, editing, anchoring and visual storytelling, while promoting informed dialogue, educational programming and cultural preservation.

Through well‑researched programmes on issues such as drug abuse, corruption, environmental protection, public health and social justice, the studio can help build a more informed, responsible and progressive society, he said.

The Governor added that by showcasing local role models, innovative livelihood initiatives and community‑driven development efforts, the Centre could inspire young people to choose productive and healthy lifestyles and encourage greater participation of women in economic activities. He emphasised that media, when used responsibly, cannot only inform but also motivate behavioural change and contribute meaningfully to nation‑building.

Mass Communication Assistant Professor Moji Riba informed that the Broadcast and Digital Media Resource Centre of RGU, established in the Department of Mass Communication, is a modern audio‑visual production and training facility created to strengthen experiential learning, digital content creation, institutional communication and professional media education within the university.

–IANS

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