New Delhi [India], May 15: India has always been a land of frugal innovation, where scarcity often births brilliance. But when Mark Rober, one of the world’s most inventive minds, landed in India, this traditional strength received a global spotlight. The former NASA engineer turned YouTube megastar is not only on a cultural exchange across Indian cities—he’s launched a contest that could change lives, especially for those with ideas but limited resources.
Rober’s Indian adventure began with excitement and anticipation. In Pune, he was greeted by engineering students who had followed his experiments religiously—be it the glitter bomb for scammers, the squirrel maze Olympics, or the world’s largest Nerf gun. His meet-and-greet at a tech fest turned into a standing-room-only event, where students peppered him with questions about propulsion, robotics, and his CrunchLabs toy-building startup.
While India welcomed him with open arms, Rober gave back something far more powerful—a platform. Through his #MarkRoberJugaad contest, he is inviting people from across India to showcase their most ingenious homemade creations. The task is simple but powerful: use household items to invent something functional or fun, film a short video of it, post it publicly on Instagram, Facebook, YouTube, or X, and submit the link at www.markroberjugaad.com.
The stakes?₹5 lakh for each of ten winners. Open to all Indian residents aged 8 and above, the contest runs until September 15, 2025. If a participant is a minor, their parent or legal guardian must make the post and submit the entry.
In Hyderabad, Rober collaborated with Tech Burner, India’s tech and gadget guru. They reverse-engineered household appliances to turn a rice cooker into a low-temperature lab incubator, demonstrating how science can hide in plain sight. “This is what I love about Jugaad,” said Rober. “It’s not about what you don’t have. It’s about what you can imagine.”
Rober also met with YouTube duo Slay Point, where the group toured the lanes of Old Delhi, collecting items from street vendors to build a quirky, functioning water cooler powered entirely by gravity and clay pots. The invention wasn’t just clever—it was sustainable, echoing Rober’s larger mission of promoting eco-conscious innovation.
Perhaps the most memorable moment of the tour came when Rober hosted a pop-up invention fair in Ahmedabad. Hundreds of kids showed up, models in hand—some had built pest repellents from garlic spray bottles, while others demonstrated homemade alarm systems using toy motors and LED lights. Mark was visibly emotional. “This is the stuff that should be trending, not dance challenges,” he quipped. “These kids are brilliant.”
But Rober hasn’t limited himself to science circles. In Mumbai, he filmed a special episode with HardikPandya, where the two tested the aerodynamics of a cricket ball using high-speed cameras and pressure gauges. The video blended sports, science, and star power—instantly trending online.
As a part of his India tour, Rober is also amplifying the mission of CrunchLabs, his educational venture in California. Launched in 2022, CrunchLabs creates monthly subscription kits for kids to build STEM toys at home, each kit paired with an exclusive video filmed at Rober’s lab. With over hundreds of thousands of subscribers, it has quickly become one of the world’s leading platforms for hands-on learning.
By merging this mission with India’s rich legacy of jugaad, Rober hopes to ignite a revolution. His contest isn’t just about ₹5 lakh prizes. It’s about celebrating creativity in places where traditional labs don’t exist. “Your kitchen, your garage, your school bag—those are labs too,” he said at an event.
The clock is ticking. Entries are open. Ten lucky inventors will be chosen, and India’s next science superstar could be anyone—from a school student in Nashik to a mechanic in Chennai.
Rober’s trip has been more than a tour—it’s been a movement. One that dares everyday Indians to believe that a bottle, a motor, a spoon, and some imagination might just be worth ₹5 lakh.
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