New Delhi, April 13 (IANS) Elon Musk-run X CEO Linda Yaccarino on Saturday urged advertisers to reconsider partnership with the company that made decisions based on the erroneous data.
According to the company, DoubleVerify (DV), a company responsible for providing Brand Safety measurements to major advertisers, has been showing an incorrect graphical error of X’s Brand Safety Rate on their user interface dashboard from October last year to March 2024.
However, the company has now taken full responsibility for showing an incorrect and substantially lower Brand Safety Rate for X within the user’s dashboard and also communicated this to affected advertisers, it added.
“For months, DV displayed an extremely low and misleading Brand Safety Rating for X. That’s had a significant impact on our business,” Yaccarino wrote.
“Now that the error has been recognised, apologised for and corrected — I urge those advertisers who have made partnership decisions with X based on the erroneous data to reconsider,” she added.
X-owner Musk also thanked DoubleVerify for correcting their mistake regarding brand safety on this platform.
“Thank you DoubleVerify for correcting your mistake regarding brand safety on this platform. When measured accurately, brand safety on X is extremely good,” he said.
Meanwhile, Musk has said that Mark Zuckerberg-led Meta does not share actual advertisement metrics while his X platform gives better returns than the Facebook owner.
–IANS
shs/uk
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by BhaskarLive.in and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of BhaskarLive.in We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, BhaskarLive.in takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
